Brief it once.
LAB is a nano and micro influencer agency in Istanbul and Dubai. Brands send one brief; we match it with creators whose audiences trust them, run the campaign and report on the results.
- 01
Nano campaigns
A curated group of creators with small, close audiences, briefed together and posting around one idea.
- 02
Micro partnerships
Longer collaborations with micro creators who fit your brand, with deliverables and usage agreed upfront.
- 03
Seeding & launches
Product seeding, store openings and launch moments, with creators on the ground in Istanbul and Dubai.
01 · Brief
You send the brief.
02 · Shortlist
We return a short list of creators that fit.
03 · Booking
Dates, usage and terms, agreed in writing.
04 · Delivery
Content live, results reported.
Turkish brands entering the Gulf. Gulf brands speaking to a Turkish audience.
Strategy and content with Orphea Society. Influencer marketing, events and PR with All In.
TürkiyeGulf
GulfTürkiye
Good to know.
What is a nano influencer?
A nano influencer is a creator with roughly 1,000 to 10,000 followers. Their audience is small and close, often friends, neighbours and people who share a niche, so their recommendations tend to feel personal rather than promotional.
What is the difference between nano and micro influencers?
Micro influencers usually have between 10,000 and 100,000 followers. Nano creators offer closeness and trust within a tight community; micro creators add more reach while keeping a defined niche. Many campaigns combine both.
How does a LAB campaign work?
You send a brief. We return a shortlist of nano and micro creators who fit it, agree dates, deliverables and usage in writing, brief the creators together, and report on the content once it is live.
Which cities does LAB work in?
LAB works with creators in Istanbul and Dubai, for local brands and for brands moving between Türkiye and the Gulf.
Why work with many small creators instead of one big influencer?
Spreading a campaign across many nano and micro creators means one idea reaches several communities in different, honest voices. It also lowers the risk of depending on a single account.