Nano influencer campaigns in Istanbul

Istanbul is not one audience. Kadıköy, Nişantaşı, Karaköy and Moda each have their own rhythm, their own cafes and their own voices. A campaign that treats the city as a single market usually sounds like nobody in particular.

Think in neighbourhoods

Nano creators in Istanbul tend to be deeply local. Their followers walk the same streets and visit the same places. That makes them a natural fit for openings, pop ups, food and beauty launches, and any product that benefits from being seen in real places by real people.

One idea, many voices

The strongest Istanbul campaigns give a group of creators one clear idea and room to tell it their own way. A new coffee brand, for example, might be introduced by a handful of creators across different districts, each filming their own morning routine with it.

The brief stays the same. The accent changes from street to street.

Turkish brands, Gulf audiences

Istanbul creators also help Turkish brands speak to the Gulf, and Gulf brands speak to Türkiye. LAB works in both cities, so a single campaign can travel between them with creators who understand each audience.

Getting started

Send LAB a brief with your product, your city and the feeling you want people to have. We return a shortlist of nano and micro creators who fit it.